Do you have a business? Hands up if would like to write a book? 

Ok so I can’t see your hands, but I reckon if you are still reading then you have thought about it. Maybe it’s been a long-held dream that you will do it one day when you have time.  There are lots of reasons to write a book but if you haven’t made it a priority then maybe you don’t know the impact your book could have on your business.

What if your book could help grow your personal brand, build your business, increase your visibility, bring new clients and more income?  What if your book was the one that everyone was recommending?  What would that mean to you?

Here are 7 real examples of ways that books are having a positive impact and building business for the authors.

1. STAND OUT FROM THE CROWD

If you are a coach how do you stand out among other coaches?  Having your own book elevates your status, it gives you an opportunity to share your expertise in your own voice and helps build your platform.  Jen Wilson’s book – Become a Warrior Woman is doing just that for her business. This book offers clients an easy way to start working with Jen.  It was also the catalyst to start her Warrior Woman podcast series opening more doors and opportunities for collaboration, growing her audience and her business.

2. BE THE EXPERT

Books help you to share your expertise with a wider audience.  Alisoun Mackenzie’s book Give to Profit has built her reputation as an expert in growing your business by supporting charities and social causes.  Her passion for doing good in the world is having a huge impact, she has grown her global speaking platform and is the go-to person for business owners who want to have a social impact as well as profit.  She has created a Business of Good conference in Edinburgh (April 2019) drawing speakers and business owners from all around the world.

3. CONNECT WITH YOUR AUDIENCE

Your book allows you to speak to your audience in a way that works for them.  Jennifer Gunn’s book – The Dog With Not One F*%k To Give is a humorous stress management book written with military and police personnel in mind. Jennifer has worked with both high-stress groups and knew that talking about your emotions was not an easy thing in these tough environments. Offering a fun way to talk about how many f*%ks you have to give could maybe even help save a life.

4. SHARE YOUR TALENTS AND SERVICES IN A NEW WAY

Derek Niven (pen name for John McGee) has combined his love of football with his genealogy business to create a popular series of books that tell the family histories of football players and managers.   Pride of the Lions about the Celtic football Lisbon Lions team and Pride of the Jocks about Scotland team managers are proving to be big sellers but these books have also generated new genealogy clients – a double bonus.

5. CREATE A PRODUCT TO SELL

Alison Spencer was offering career coaching and CV writing services when she realised she could share her knowledge in a book.  Creating Your Classic Career has given her a low-cost product to sell and give her a new audience to work with.  Parents are buying it for their teenagers so providing workshops and talks to schools was a natural progression.

6. OFFER SOLUTIONS WHEN YOUR TIME IS LIMITED

How do you help more people if your business offers a one to one service?  As a wedding celebrant, Jane Patmore had this dilemma before she wrote Celebrate Your Love.  There are only so many days available to provide her unique services so offering couples ideas and sharing case studies in a book not only raises her profile, it also gives her something to sell at wedding fairs.

7. ENTERTAIN AND GROW AN ACCIDENTAL BUSINESS

Books are also a great escape from our day to day lives.  After many years of half-finished projects, Sinclair Macleod decided that finishing one book to be dedicated in memory of our son Calum was his focus.  The Reluctant Detective became a best seller, he followed this with seven other crime fiction books and grew an audience who love his books.  That success led to our publishing business Indie Authors World helping other writers to publish their books.  Who knew that writing fiction could offer a new business opportunity? 

YOU CAN DO IT TOO

What will you write about?  Will you share your passion to help others?  Can you offer a solution to a problem?  Your expertise and experience can make a difference in the world. People love stories so create your own. 

Whatever you write about you need to start writing.  You can’t edit a blank page.  Commit to making an impact with your words.  Start today with small articles and blog posts to develop your own style that suits your audience.  Start and finish your book – the world is waiting.

Set your intention to write and publish your book in 2019.  Surround yourself with people who will encourage, support you and keep you on track.  Imagine adding published author to your profile, now that would be a great achievement for you and your business.

- Kim Macleod

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